360° Case Studies
Mass Group Digital Strategy
Mass is a leading Fuel Chain in Coast Province and a promising player in Kenya’s Energy sector.
It has been in existence for close to two decades, offering Authentic Fuel on the premises of Quality, Value & Service.
Through reference, we were contacted at a stage where the management needed a fresh and effective digital strategy.
15 years into the business, it had thrived as a fuel chain in Coast Province and they had plans to upgrade their stations to mark their 10 years plus, success.
With on-ground revamps, there was a need to present MASS’ story digitally and roll out its digital life competitively with a contemporary touch.
As an agency we were tasked as follows:
Build a world-class website that is mobile-friendly and aesthetically reflects the theme.
Work on a professional copy that best captured the story and history of Mass alongside it’s product and the Values it holds.
Set up professional social media platforms that are in sync
Capture great Visuals; action photos and videos that embody what MASS means and what it presents.
Creatively Develop Social media Content and Professionally Manage all the platforms while building an active audience progressively.
Post the official paperwork, we hit the ground running:
- We set up occasional meetings and communications to clearly establish the Brand’s background, where it was presently, the goals as well as the wishes of the vision bearers.
- We mapped out all the stations and worked on a befitting schedule for the groundwork.
- Physically visited all stations to comprehensively gather appropriate content for the subsequent phases of the task.
- Simultaneously rolled out the digital executions within the first months, setting up the opening pages, the platforms as well as intro content for the social media platforms.
In the first couple of months and in the subsequent months we managed to deliver the following:
- A professional website that comprehensively captured the brand’s essence.
- We set up, activated, and managed all the social media platforms. Facebook, Instagram, Twitter, and YouTube as well as an official LinkedIn Page.
- We produced introductory commercials and periodical campaigns expressing different themes.
- We summed up the MASS story in a decent company profile.
Well, within the period of engagement…
- MASS GROUP eventually got a proper digital foundation and footprint that befit its 15 years of excellent Operations.
- The brand got a vibrant social media through which existing clients, as well as professional clients, got a chance to connect with the brand
- The executions opened a swift, fluid, and real-time communication and feedback channel.
- During theme campaigns, eg.# Je!PwaniMpo? & #RunOnMass hundreds of reviews pointed towards a brand that was in touch.
- Least to say, the brand’s digital outlook is pretty complete.
Sprucing up Qwetu's social media
Qwetu Sacco is a reputable and progressive microfinance institution nationally.
It has been in existence for over 50 years offering competitive financial products.
For the length of its existence, the Sacco had primarily capitalized on the teachers that form its core membership with most being the baby boomer generation.
Even though it made strides to digitize the core banking operations, there had always been a gap in digital communications especially geared towards public engagement.
We proposed and competitively bid for an opportunity to enhance its social media strategy with the goal of tapping into the potential of the present digital generation.
As an agency we were tasked as follows:
- Consultatively collaborate with the Chief Marketing Officer.
- Conceptualize creative ideas in line with the Sacco’s offers.
- Progressively design weekly e-flyers with rich and accurate copies that clearly sell its services and products.
- Generally, re-align the Sacco’s digital brand outlook.
Post the official paperwork, we set the ball rolling:
- We dived into an extensive research of the Sacco, its history, values, products and services, and the spirit it embodies.
- We progressively broke down the ideas into digestible visual concepts with the target consumers in mind.
- We categorized the products and services into weekly theme campaigns.
- Stayed in touch with the marketing department collaborating on more ideas and guaranteeing no room for inaccuracies.
In the first couple of months and in the subsequent months we managed to deliver the following:
- We re-aligned the brand’s digital guidelines and crafted the basic digital identity tools eg. profile photos and cover images.
- We creatively developed a set of intro graphics that evidently began connecting with the masses on the utilized social media platforms and online circles.
- We worked on promo videos and clips relevant to various theme days.
- We delivered on round-the-clock and occasional on-demand requests with acute deadlines.
- We continued advising and consulting on the best market approach and proposing other possible inclusions to make the strategy vibrant.
Well, within the period of engagement…
- The monotonous traditional presentation of financial products and services was finally cracked into bitable and digestible visuals appealing to all generations.
- The Sacco’s social media platforms were literally awakened with a set of regular activities and updates.
- Subsequently, the updates stirred the much needed virtual engagement from both its existing clients as well as the limitless prospects with a good chunk showing interest and making enquiries.
- It opened up a flexible communication channel that henceforth remains critical.
- Generally, it positions Qwetu Sacco as a vibrant, credible and competitive institution digitally.
TTWCA Pro Publishing projects
TTWCA is a dominant player in Kenya’s wildlife and environmental conservation agenda with a special focus on the extensive Tsavo landscape.
Under their watch, it guides nearly 30 conservancies on sustainable natural resource management practices.
Post their rebrand stage in 2020/2021, the association desired to capture and present its journey thus far in quality documents with professional designs and layouts in the forms of an annual report and the outfit first inaugural newsletter.
It sought an all rounded team not only with a technical expertise but also with a journalistic edge that would guarantee their history was well summarized, their story well told, their works well documented and successes properly showcased within a specified time frame.
As an agency we were tasked as follows:
- To develop the official TTWCA Annual Report.
- To develop a hybrid State of the Conservancy (SOC) report.
- … and other subsequent seasonal reports
Post the official paperwork, we set the spanners in the works
- We comprehensively delved into the client’s background to get a better gist.
- We scheduled a set of briefings to get the scope of the project.
- We got hold of the draft documents and the raw content, meticulously analyzed, sifted through the materials, arranged and re-arranged the content and the flow.
- We organized professional and corporate headshots for the board, the secretariat and team members that would feature in the respective documents.
- We organized one on ones with a section of TTWCA staff.
- We crafted, scheduled and executed an exclusive with the Board Chairman as a special feature.
- We ultimately designed and laid out the documents to standard as we consulted concurrently with the CEO and Public Relations office.
Within the given timeframe we managed to deliver the following:
- An in-depth annual report that was editorially rich, easy to read, and visually appealing
- A hybrid State of the Conservancy Report that was well detailed, with quality visuals and concise infographics as was desired.
- The subsequent publishing projects adopted the same approach with above-par delivery.
NB: All documents have been consistent with the stipulated brand guidelines.
Well, within the period of engagement…
- The association capitalized on an experienced team that was multifaceted and thus gave all-rounded services that were in sync with the overall goal.
- The resulting publications definitely serve and continue to serve as quality reference documents for in-house consumption, stakeholders engagement and general communication needs.
BE- Energy Petrozen Commercials
BE-Energy Petrozen is a stop-over station along the Msa-NBO highway popular for its multipurpose service to motorists and residents alike.
Categorically, it houses the Fuel Station, the Benefit Minimart and the Tamrah Café.
Within the first season of the brand’s social media management (that was heavily graphic), it prompted the need for video commercials to compliment the digital marketing plan and agenda.
As an agency we were tasked as follows:
- To develop a series of commercials for the Petrozen Station.
- A set of promo videos for the Benefit Mini-mart
- Video ADs for the Tamrah Café
Post the official paperwork, we folded our sleeves and got to work:
- We zoned the three aspects and brainstormed on possible creative concepts
- In each, we developed possible scripts that would best sell and endear each unit to the prospects.
- We identified possible casts, briefed and coached them on the intended executions.
- We scheduled convenient shooting days and executed them on sight according to our scripts.
- We mined ideal jingles, voiced over and sound engineered the tracks appropriately.
- We professionally edited and executed all the post production elements elegantly.
Within the seasonal timeframes we managed to deliver the following:
- Quality commercials for the overall brand and others specifically for the fuel station, the restaurant and the mini-mart with themes around #JazaNasi, #BurudikaTamrah and #GrabOntheGo respectively.
- They encompassed creative concepts, scripts, casts, voiceovers and sound engineering into industry standards video adverts.
Well, within the period of engagement…
- The final commercials clearly communicated the intended messages on social media.
- Evidently, the content resonated with both the existing clients and prospects prompting feedback and more engagement.
- The outfit experienced enhanced brand reputation going by the client reviews in diverse online circles.
- Overall, there was an elevated brand profile comparatively among peers.
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