Digital Marketing; The What and Types

With over 5.2 billion people on the internet today, leveraging the power of the online space should be every business’s priority.

But first, it is important to understand what digital marketing is and its types.

Isn’t today your lucky day? Let’s crack this together.

Digital marketing in simple terms is marketing or promoting your product or services through digital channels. That includes the use of social media, emails, websites, search engines etc.

This form of marketing is necessary for businesses in this digital age to create brand awareness while also connecting with their target audience.

Let us take a look at some of the different types of digital marketing.

Social Media Marketing

This is the promotion of your brand and its content through social media channels like Facebook, Instagram, Twitter etc. Purposely to create or increase brand awareness, drive traffic to your business, reach a larger target audience and generate leads.

Need help setting up your brand’s social media accounts? Click here

Content Marketing

This involves the creation and sharing of valuable content about your brand or what you do to also create brand awareness, attract new customers or drive traffic. This includes video content, infographics, blog posts, e-books, etc.

SEO- Search Engine Optimization

This is when you optimize your website to rank higher on search engines or drive free or organic traffic to your website. This increases your website’s visibility. There are different types of SEO; on-page, off-page and technical SEO.

Email Marketing

This involves the use of Email to reach and communicate to your audience on what your brand is offering. Your brand can communicate about its offers, new products, discounts, sales, promotions, periodical newsletters, etc. all geared towards constantly engaging your customers while at the same time driving them towards your brand’s site.

Pay Per Click- PPC

When your brand pays for an advertisement to show up on search engines or social media pages that is what we call Pay Per Click. E.g. Google Ads, LinkedIn Sponsored messages, Twitter Campaigns and Facebook Ads.

These are just but some of the few digital marketing types others include, Online PR marketing, Affiliate marketing, Native marketing among others.

Digital marketing has the power to transform your business if and only when the right types are well implemented. Noma Digital can help your brand stay ahead of the curve and stand out by helping you start on your brand’s digital life. Get in touch.

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